Why Internet Marketing Coaching Does Not Work

For years business coaches have had a positive impact on peoples lives. Some of my clients are business coaches and life coaches and success coaches. Even a singles coach.

So, I dont want you to think that I have some sort of vendetta against coaches when I say Internet Marketing Coaching doesnt work.

And, Im sure that there are the few success stories out there where an Internet marketing coach helped turn a failing website into a rags to riches story.

What I can say is that most Internet marketing coaches are either incapable of helping their clients or the clients never even give the coaches the chance to help them. In both cases, practically all Internet marketing coaching programs fail. Here
are several reasons why:

1) The Internet marketing coach is not experienced - Most Internet marketing coaching programs are inspired by a world-renowned speaker but the coaching sessions are implemented by a second or third-hand employee making $10-$20/hr. The helpers might be experienced with Internet processes but very rarely will they be experienced with a wide variety of industries, products, and audiences.

2) The Internet marketing coach doesnt have time for you - Most Internet marketing coaches get paid by a combination of by-the-hour rate and how many coaching sessions they can get through in a day or week. Their interest is call volume...rather than your sales volume.

3) The Internet marketing coach loses interest if your results are not quick- Make no mistake. Owners of Internet marketing coaching businesses care about one thing. Getting through as many coaching clients as possible until that one lucky star makes a few bucks within 30 days and offers a testimonial. An Internet marketing coach wants only more coaching clients. And, they get those by wowing you at Internet marketing conferences with their occasional testimonials.

4) The Internet marketing coach wont tell you exactly what to do - Many Internet marketing techniques that are suggested during coaching sessions never produce the expected results. Why? Because coaches are very afraid of liability. They legally cant tell you to try changing your headline to this... They will instead tell you to try a more captivating headline. As a result, most suggested techniques never even get implemented because the coach is too vague in his instruction for a layperson to carry out the task.

5) The Internet marketing coach does not care if you use your sessions or not - All of the previous four reasons for why Internet strategy coaching does not work leads up to one result; the client stops calling for more coaching. The client gets intimidated that they are not able to produce the results even with the coaching. The client is not able to implement the vague suggestions and lets time pass. Then, when contact is made, the coach is on to other projects...looking for those quick-hit testimonials.

So, whats the solution? Simple. Dont look for an Internet marketing coach. Keep your eyes open for an Internet strategy mentor to come along instead. Someone who has done what you want to do. Someone with whom you enjoy conversing and interacting with. Someone who will take you under their wing and help you step-by-step with a genuine interest in the long-term success of your project.

Find a specific individual who has launched and sustained a successful on-line business or two. Someone that is selective about their projects. Look for an Internet strategy mentor rather than an Internet marketing coach and your results will much more likely exceed your expectations.

Marty Dickinson has been taking web sites to NEW heights since 1996. His company HereNextYear.com offers premier web site design and Internet promotion services throughout the United States. He is a speaker and author of Winning the Internet Dogfight, and publishes the Tuesday Triplet weekly. Visit HereNextYear at www.HereNextYear.com